The Flavours of Herefordshire festival had had an established history of successful years, since it began in 2006 at Hereford Racecourse. With thanks to a small dedicated team, support from sponsors
and all the exhibitors and volunteers, over the years the festival grew.
In 2012, the festival site moved to the centre of the city and grew significantly, with more partnerships and principal sponsorship from local business, allpay.
2012 also marked a first for The Music Pool, who were asked to organise the entertainment during the 2-day event.
The free entertainment programme had street performers, buskers, dancers and bands performing across the festival site, which included Hereford High Town, Cathedral Close, Shire Hall and an outdoor music stage on the Castle Green,
featuring many local bands and acts.
Despite the cold and crisp weather, The allpay Flavours of Herefordshire Festival was a huge hit, with an estimated footfall of 32,000.
"The atmosphere was electric. The festival buzz was beyond anything we could have ever imagined," said Sally-Ann Roberts, Managing Director of Visit Herefordshire, who were organisers of the festival.
Dennis Schiavon of The Music Pool, who headed up programming the Castle Green Music Stage commented, "It was great to see so many people enjoying the flavours, sights and sounds of the entertainment - all things that Herefordshire does so well."
Reflecting on a successful Festival, Clare O'Reilly, Business Development Manager at Visit Herefordshire, said, "The help given by The Music Pool was invaluable - we had a wonderful, varied programme of street entertainers on both days and such a good programme on Saturday with local groups on-stage - something for all the family. The Music Pool helped to provide a wonderfully relaxed and entertaining element to the Festival."
The event was heralded a great success by those who took part and attended. Clive Beddall OBE (international food industry consultant and former editor-in-chief of The Grocer) wrote:
"... I have spent over four decades writing about local food, not just in the UK but on the wider international scene... but I cannot recall a single foodie event that has inspired me as much as last weekend's festival. Not for Herefordians a jumble of badly presented stalls offering a sad smattering of products and manned by a group of disinterested, badly briefed, bored sales folk. Whether it was the local producers, farmers' market stallholders, the artisan crafts folk, the entertainers or the regiments of eager customers, Hereford showed a passion for and a pride in local products that was infectious..."
If you would like to leave feedback about the 2012 festival, please click here.
Click to read Hereford Times review.